Foundation

To create lasting change, don’t start with “the how.” Instead, start with “the why”, i.e. ensuring that you are working from a healthy set of beliefs and mindsets about what you are setting out to achieve, how brands really work, and how you might need to adopt new ideas, beliefs, attitudes, and mindsets across your organization to create the transformation you’re here to create.

Build a brand that your ideal customers will think as their only choice

The Only Strategy

Well done so far! Remember, persistence is the price of success! Do whatever it takes.

Note – In the next module, you’ll learn all about the Ideal Customer. For now, however, think your Ideal Customer as your best potential customer, someone who needs what (only) you provide, and that can give you what you need (money, impact, etc.) For you to learn from your Ideal Customers, now is an excellent time to reach out to at least five of them and ask them to participate.

Module 2: Customer

The Customer module is dedicated to making choices about which customers to focus on, and to make sure you understand them better than anyone else. Without understanding their dreams, hopes, fears and aspirations, how can you ever be successful? Just think about it; your whole business is predicated on customers choosing you.

Without customers deciding to choose you over other alternatives, you won’t have a business. Therefore, getting crystal clear about who your Ideal Customer is, and digging deep into their minds to uncover their psychology is what sets you up for success. This will eliminate the constant guesswork so many companies engage in, as they lack real customer insights.

This module was designed to:

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